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Meet Shoott's Founders:
Jennifer Tsay & Jennifer Yeh
First-time founders and longtime friends Jennifer Tsay and Jennifer Yeh grew Shoott from a $78K idea to a profitable, $10MM+ brand in 60+ cities, empowering clients and artists through creative, efficient solutions.
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Jennifer Tsay
Entreprenista
Forbes Next 1000
University of Pennsylvania
Jennifer TsayCEO, Co-founderWith experience in investment banking, strategic finance, documentary film producing, and acting, I blend analytical rigor and creative storytelling to lead growth and operations at Shoott. As a longtime member of The Bats at NYC’s Flea Theatre and a performer at venues like Ensemble Studio Theatre, I’ve appeared on TV shows such as The Other Two and The Blacklist, and in commercials for Citi, AT&T, and Samsung.Inspired by the challenges artists face, I co-founded Shoott to help artists sustain their careers while delivering value to clients.I lead by asking, “What can we do better?” and foster trust through constructive, judgment-free feedback. I’m passionate about supporting people’s professional and personal growth.I hold a B.A. from UPENN and live in NYC with my husband, four rescue pups, and a rescue cat. As an Enneagram 1w2 and ISTJ, I combine discipline and empathy to drive results.
Jennifer Yeh
Entreprenista
Cornell University
Jennifer YehCOO, Co-founderAs a passionate problem-solver, I help organizations “do more with less” by transforming inefficiencies into streamlined processes that drive results. With 20 years of experience spanning software development, marketing, and data analysis, I’ve launched a children’s clothing line, managed brands for small businesses, secured Fortune 500 contracts, and led a startup from $800K to $10M in revenue – all while reducing headcount.Armed with a B.A. from Cornell University and the experience of being a mom of three, I bring empathy, resilience, and creative multitasking to every project. I’m here to help your business thrive by optimizing operations and communication. Let’s connect and turn your potential into real results.
Jennifer Tsay and Jennifer Yeh at a conference
Thoughtful Leadership
The Jennifers are available for speaking engagements, offering insights on entrepreneurship, creative business models, leadership, the future of work, and women in business.
Featured Guests
PODCASTS
The Edward Show
The Edward Show
The Shoott Experience: Artful Process with Jennifer Tsay
The Shoott Experience: Artful Process with Jennifer Tsay
A Few Things With James Barrood
A Few Things With James Barrood
Maker, Manager, Money
Maker, Manager, Money
But First, She Failed
But First, She Failed
Like Nobody's Business
Like Nobody's Business
Powherfull
Powherfull
Building with Buyers
Building with Buyers
Fundraising Demystified
Fundraising Demystified
Mimir
Mimir
Fastlane Founders & Legacy
Fastlane Founders & Legacy
Executive Encore
Executive Encore
Moms Mean Business
Moms Mean Business
Lifelong Learners Collective
Lifelong Learners Collective
The Gritty Hour
The Gritty Hour
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© 2021-2025
Shoott 1178 Broadway, 3rd Floor #1129, New York, NY 10001
+1 917-275-7471