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Pay-Per-Photo Photography

What it is, and how it compares to other ways to get photos


“Pay-per-photo” is a photography model where you book a free session with a professional photographer and pay only for the individual photos you choose to keep. There is no session fee, no deposit, and no required package. Shoott, which also calls this approach “pay-by-the-pic,” has been an early pioneer of the model since launching in 2018 in New York City, and now offers it across 60+ U.S. cities.

Book your free photoshootSee pricing

Pay-per-photo vs. other ways to get photos



Shoott
Traditional photographer
Mini-session pop-up
Photo booth
AI headshot app

Session fee

Free to book

Sitting Fee or Deposit + cost of photos

Fixed fee upfront

Rental fee

Subscription

What you pay for

Only the photos you choose

Hourly rate or set package*

Set package*

Prints or booth time

AI-generated images

See your photos before paying

Shot by a professional photographer

Sometimes

Real (not AI-generated) photos

Shoott

Session fee

Free to book

What you pay for

Only the photos you choose

See your photos before paying

Shot by a professional photographer

Real (not AI-generated) photos

Traditional photographer

Session fee

Sitting Fee or Deposit + cost of photos

What you pay for

Hourly rate or set package*

See your photos before paying

Shot by a professional photographer

Real (not AI-generated) photos

Mini-session pop-up

Session fee

Fixed fee upfront

What you pay for

Set package*

See your photos before paying

Shot by a professional photographer

Real (not AI-generated) photos

Photo booth

Session fee

Rental fee

What you pay for

Prints or booth time

See your photos before paying

Shot by a professional photographer

Sometimes

Real (not AI-generated) photos

AI headshot app

Session fee

Subscription

What you pay for

AI-generated images

See your photos before paying

Shot by a professional photographer

Real (not AI-generated) photos

*Set package — e.g. 10 edited photos that are the photographer’s choice.

Pay-per-photo photography FAQs



“Pay-per-photo” is a photography model where you book a free session with a professional photographer and pay only for the individual photos you choose to keep, with no session fee, deposit, or required package. Shoott (which also calls it “pay-by-the-pic”) has been an early pioneer of the model since 2018.

Booking is free, so you pay nothing to reserve a session. After your shoot you review your full gallery and pay only for the individual photos you choose to keep, from a single favorite to the entire gallery. See the pricing page for current options.

Traditional photographers usually charge a sitting fee or sell packages you pay for before seeing any images. With pay-per-photo, the session is free, you review your photos first, and you pay only for the ones you want to keep.

Shoott was one of the earliest companies to build its business entirely around the pay-per-photo model. It launched in 2018 in New York City and has helped popularize the approach, connecting clients with community-vetted local photographers across 60+ U.S. cities today.

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